[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.comnetpl.cz\/proc-jsou-pro-firmy-dulezita-vyjadreni-klientu\/#Article","mainEntityOfPage":"https:\/\/www.comnetpl.cz\/proc-jsou-pro-firmy-dulezita-vyjadreni-klientu\/","headline":"Pro\u010d jsou pro firmy d\u016fle\u017eit\u00e1 vyj\u00e1d\u0159en\u00ed klient\u016f","name":"Pro\u010d jsou pro firmy d\u016fle\u017eit\u00e1 vyj\u00e1d\u0159en\u00ed klient\u016f","description":"Asi ka\u017ed\u00e9mu z n\u00e1s p\u0159i\u0161el n\u011bjak\u00fd \u010das po n\u00e1kupu v internetov\u00e9m obchod\u011b e-mail s dotazem, jak","datePublished":"2019-09-27","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.comnetpl.cz\/author\/#Person","name":"comnetpl.cz\n","url":"https:\/\/www.comnetpl.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"comnetpl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.comnetpl.cz\/wp-content\/uploads\/img_a365649_w1922_t1578390102.png","url":"https:\/\/www.comnetpl.cz\/wp-content\/uploads\/img_a365649_w1922_t1578390102.png","height":0,"width":0},"url":"https:\/\/www.comnetpl.cz\/proc-jsou-pro-firmy-dulezita-vyjadreni-klientu\/","about":["Slu\u017eby"],"wordCount":564,"articleBody":" Asi ka\u017ed\u00e9mu z n\u00e1s p\u0159i\u0161el n\u011bjak\u00fd \u010das po n\u00e1kupu v internetov\u00e9m obchod\u011b e-mail s dotazem, jak byste sv\u016fj n\u00e1kup ohodnotili. Mnohdy dokonce i d\u0159\u00edve, ne\u017e zbo\u017e\u00ed dorazilo, co\u017e b\u00fdv\u00e1 zdrojem komick\u00fdch situac\u00ed. Jak m\u00e1te ohodnotit zbo\u017e\u00ed, kter\u00e9 je\u0161t\u011b nem\u00e1te? Obchody v\u0161ak maj\u00ed dobr\u00e9 d\u016fvody, pro\u010d to d\u011blaj\u00ed. T\u00edm hlavn\u00edm je samoz\u0159ejm\u011b z\u00edskat z\u00e1kazn\u00edk\u016f zp\u011btnou vazbu. To je d\u016fle\u017eit\u00e9 proto, aby bylo mo\u017en\u00e9 firmu udr\u017eet. Jen tak toti\u017e budou v\u011bd\u011bt, co p\u0159esn\u011b maj\u00ed zlep\u0161it a kde maj\u00ed je\u0161t\u011b mezery. Tak\u00e9 jim to pom\u016f\u017ee v ot\u00e1zce kvality jejich produkt\u016f. Ale nen\u00ed to jedin\u00fd d\u016fvod. T\u00edm dal\u0161\u00edm, pro\u010d o vyj\u00e1d\u0159en\u00ed klient\u016f p\u0159edev\u0161\u00edm internetov\u00e9 obchody stoj\u00ed, je z\u00edskat pozitivn\u00ed reference a hlavn\u011b hodnocen\u00ed. To je d\u011bl\u00e1no pomoc\u00ed hv\u011bzdi\u010dkov\u00e9ho syst\u00e9mu, zn\u00e1m\u00e9ho nap\u0159\u00edklad z YouTube. Klient ohodnot\u00ed svou zku\u0161enost s dan\u00fdm obchodem jednou a\u017e p\u011bti hv\u011bzdami. Zobrazeno je potom pr\u016fm\u011brn\u00e9 sk\u00f3re od v\u0161ech z\u00e1kazn\u00edk\u016f. Pro\u010d je to tak d\u016fle\u017eit\u00e9? P\u0159edev\u0161\u00edm z toho d\u016fvodu, \u017ee l\u00e9pe hodnocen\u00e9 obchody jsou p\u0159ednostn\u011b zobrazov\u00e1ny r\u016fzn\u00fdmi vyhled\u00e1va\u010di. A na \u010d\u00edm vy\u0161\u0161\u00ed pozici stoj\u00ed, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee jej objev\u00ed nov\u00ed z\u00e1kazn\u00edci. Nav\u00edc potenci\u00e1ln\u00ed klienti budou sp\u00ed\u0161e ochotni k n\u00e1kupu v dob\u0159e hodnocen\u00e9m obchod\u011b. K tomu v\u0161emu je ale t\u0159eba, aby reference byly veskrze pozitivn\u00ed. Jak to za\u0159\u00eddit? Nejsamoz\u0159ejm\u011bj\u0161\u00ed, av\u0161ak nejm\u00e9n\u011b \u00fa\u010dinn\u00e1 a nejdra\u017e\u0161\u00ed metoda je zkr\u00e1tka provozovat obchod kvalitn\u011b \u2013 prod\u00e1vat dobr\u00e9 zbo\u017e\u00ed, starat se o to, aby bylo doru\u010deno v\u010das, nab\u00edzet dopl\u0148kov\u00e9 slu\u017eby a dal\u0161\u00ed. A velk\u00e9, zaveden\u00e9 obchody to tak \u010dasto d\u011blaj\u00ed. Co ale ty men\u0161\u00ed? Ty se spol\u00e9haj\u00ed na trochu n\u011bco jin\u00e9ho. Jednou z obvykl\u00fdch strategi\u00ed jsou takzvan\u00e9 placen\u00e9 recenze, kdy firma d\u00e1 lidem pen\u00edze, aby na ni napsali pozitivn\u00ed hodnocen\u00ed, i kdy\u017e si tam t\u0159eba nic nekoupili. Je to jedna z nejrychlej\u0161\u00edch metod, jak zv\u00fd\u0161it ohodnocen\u00ed obchodu. A je tak\u00e9 velmi \u010dasto vyu\u017e\u00edv\u00e1no. Samoz\u0159ejm\u011b se jedn\u00e1 o ur\u010dit\u00fd druh podvodu, a to p\u0159edev\u0161\u00edm na potenci\u00e1ln\u00ed klienty. Proto je dobr\u00e9 br\u00e1t tyto recenze s rezervou. Dal\u0161\u00edm zp\u016fsobem, jak z\u00edskat dostate\u010dn\u00fd po\u010det p\u011btihv\u011bzdi\u010dkov\u00fdch ocen\u011bn\u00ed, je jednodu\u0161e znep\u0159ehledn\u011bn\u00ed hlasovac\u00ed str\u00e1nky, p\u0159\u00edpadn\u011b rovnou naveden\u00ed klienta k my\u0161lence, \u017ee jedna hv\u011bzda je nejlep\u0161\u00ed, p\u011bt nejhor\u0161\u00ed. D\u00e1le automatick\u00e9 nastaven\u00ed p\u011bti hv\u011bzd, tak\u017ee pokud si toho klient nev\u0161imne, d\u00e1 mu pln\u00fd po\u010det, ani\u017e by t\u0159eba cht\u011bl. Toto u\u017e samoz\u0159ejm\u011b hrani\u010d\u00ed s klam\u00e1n\u00edm z\u00e1kazn\u00edka, a uchyluj\u00ed se k tomu jen ty nejm\u00e9n\u011b spolehliv\u00e9 obchody, kter\u00e9 si nedok\u00e1\u017eou sv\u00e9 z\u00e1kazn\u00edky z\u00edskat jinak. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b je dobr\u00e9 v\u017edy tato hodnocen\u00ed vypl\u0148ovat a uk\u00e1zat tak obchodu, co si o n\u011bm mysl\u00edte, a\u0165 u\u017e dobr\u00e9ho, \u010di \u0161patn\u00e9ho. 3.8\/5 - (11 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d jsou pro firmy d\u016fle\u017eit\u00e1 vyj\u00e1d\u0159en\u00ed klient\u016f","item":"https:\/\/www.comnetpl.cz\/proc-jsou-pro-firmy-dulezita-vyjadreni-klientu\/#breadcrumbitem"}]}]